Active Market · Dallas, TX
Mobile Billboard Truck Advertising in Dallas
Dallas–Fort Worth is one of the fastest-growing metros in the country and one of the most car-dependent. Long commutes on wide highways make it a natural fit for mobile LED.
Get a Dallas Quote Call (323) 594-2515
30K–70K+ impressions/day per truck · GPS-verified routes · 24–48hr launch
Why mobile LED works in Dallas
Dallas–Fort Worth is enormous and still growing, with a metro population well past seven million spread across a highway network that residents use for nearly every trip. That combination — distance plus constant driving — produces exactly the sustained in-vehicle attention mobile LED is designed to capture.
The market has a deep corporate base, with a large concentration of Fortune 500 headquarters, and a correspondingly active convention and business-travel calendar. B2B campaigns, recruiting pushes and conference conquesting all perform well here.
DFW is also a serious sports market across the full calendar — Cowboys, Mavericks, Stars and Rangers — with venues spread between Dallas and Arlington. Event routing here means covering approach highways rather than a compact downtown.
Where our trucks run in Dallas
Downtown & the Arts District
Offices, museums and the weekday business core
Uptown & McKinney Avenue
Dense young-professional residential with strong nightlife
Deep Ellum
The city’s live music and bar district
Kay Bailey Hutchison Convention Center
The downtown convention campus
Arlington entertainment district
AT&T Stadium, Globe Life Field and Six Flags
Frisco & Plano
The fast-growing northern corporate and retail corridor
Dallas corridors we route
I-35E & the Stemmons Corridor
The primary north–south route into downtown
US-75 / Central Expressway
The heavily congested northern commuter artery
I-635 / LBJ Freeway
The northern loop connecting the suburban employment centers
Dallas North Tollway
The Uptown-to-Frisco corridor through the growth belt
I-30 to Arlington
The stadium approach between Dallas and Fort Worth
McKinney Avenue
Uptown’s walkable nightlife and dining spine
Dallas events worth owning
- Dallas Cowboys home schedule at AT&T Stadium
- State Fair of Texas at Fair Park (September–October)
- Mavericks and Stars seasons at American Airlines Center
- Texas Rangers home games at Globe Life Field
- Convention Center trade shows and industry expos
- Red River Showdown weekend (October)
Stadium events in Arlington draw from the entire metroplex, which means the approach highways carry concentrated, slow-moving audiences for hours before and after. That approach traffic is often more valuable than the venue perimeter itself.
Routing notes for Dallas
DFW routing is highway-first. Because the metro is so spread out, campaigns typically pick a corridor and a daypart rather than trying to cover the whole region at once.
- Commuter windows run 6:30–9:00am and 4:00–7:00pm and are heavy on US-75 and I-35E
- Uptown and Deep Ellum evening routing works Thursday through Saturday
- Stadium routing covers approach highways two to three hours before kickoff
- Northern suburb routing through Frisco and Plano reaches a distinct affluent audience
- Convention routing follows downtown show hours
What Dallas campaigns typically look like
Three routing patterns we build most often in this market. Each is illustrative — every campaign is planned around your own audience and dates.
Game-day campaign
Trucks on I-30 and the Arlington approach during pre-game traffic, then repositioned for the exit window.
Corporate recruiting
Morning and evening routing on US-75 and the Tollway aimed at a specific employment corridor.
Retail grand opening
Concentrated routing within a defined radius of the new location across opening weekend.
What is on the truck
10,000 NIT panels
Bright enough to read in direct sunlight, not just after dark
Up to 9′ × 21′
Over 180 square feet of screen per side, on 3-sided displays
Full HD video
Full-motion creative with scheduled content, not static images
GPS & WiFi onboard
Continuous route logging and remote content updates
Audio system
Available where an activation calls for sound
Real-time dashboard
Impressions, routes driven and dwell time as the campaign runs
How a campaign comes together
1. Strategy
We map your audience against real traffic patterns and build the route and dayparts around them.
2. Creative
Bring finished assets or let our design team produce HD content optimized for LED.
3. Deploy
Trucks launch on GPS-tracked routes, typically within 24–48 hours of creative approval.
4. Report
A live dashboard plus proof-of-performance photos and video from the road.
Campaign types in Dallas
Dallas FAQ
How much does mobile billboard advertising cost in Dallas?
Typical Dallas campaigns run $1,500 to $5,000+ per day. Because DFW is geographically large, many campaigns use multiple trucks or focus tightly on one corridor.
How many impressions does an LED truck generate in Dallas?
30,000–70,000+ GPS-verified impressions per day, with highway corridors at the upper end during congested commute windows.
Do you cover Fort Lauderdale-style suburbs like Plano and Frisco?
We cover the northern corridor including Plano, Frisco and the Tollway growth belt — it reaches a distinctly affluent, fast-growing audience.
Can you cover Cowboys games in Arlington?
Yes. Stadium routing covers the I-30 approach, the entertainment district and post-event exit traffic.
How fast can a campaign launch in Dallas?
Within 24–48 hours of creative approval when trucks are available.
Can one campaign cover both Dallas and Fort Worth?
Yes, though the two cores are far enough apart that we normally recommend either separate trucks or clearly separated dayparts.
Can creative change during the campaign?
Yes, at no additional cost — useful for running a B2B message during commute hours and a consumer message at night.
Ready to launch in Dallas?
If trucks are available, your campaign is live in 24–48 hours. No long lead times.