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Geotargeted Route Campaigns
Precision route planning built on demographic data, traffic patterns and geofencing — reaching a defined audience in specific neighborhoods, districts and commuter corridors.
Launch Your Campaign Call (323) 594-2515
30K–70K+ impressions/day per truck · GPS-verified routes · 24–48hr launch
Every campaign we run is routed, but some campaigns are about the route. When the objective is to reach a specific audience in a specific place — a trade area, an employment corridor, a voting district, a five-mile radius around a new location — the route planning is the product.
We build these from traffic pattern data, demographic profiles and the actual geography of where your audience spends time, then verify delivery with GPS logs that show exactly which streets were covered and when.
The result is closer to a media plan than a billboard buy: defined coverage, defined frequency, defined geography, with proof.
How routes get built
We start from the audience, not the map. Who are you trying to reach, where do they live and work, and when are they on the road? That produces a target geography and a set of dayparts, which produces a route.
From there it is optimization: which corridors carry the most of that audience at those hours, where congestion creates dwell time, and how to sequence the route so coverage and frequency both land where you want them.
Targeting approaches
Radius targeting
Concentrated coverage within a defined distance of a location — the standard approach for openings and local businesses.
Trade area coverage
Routing the actual catchment a location draws from rather than a circle on a map.
Commuter corridor targeting
Reaching a working audience twice daily on predictable routes.
Employment cluster targeting
Office parks, campuses and industry corridors for recruiting and B2B.
District and precinct targeting
Neighborhood-level coverage for political and civic campaigns.
Competitor proximity
Routing near rival locations to reach in-market shoppers.
What verification means here
Route-based campaigns only work if you can prove the route ran. Every truck logs GPS position and timestamps continuously, which produces a record of exactly which streets were covered, in what order, at what time.
That record is visible in a real-time dashboard during the campaign, not just in a report afterward — so if a route is not delivering, it can be changed while the campaign is still live.
Built for
- Grand openings and new location launches
- Trade area and catchment coverage
- Recruiting in specific employment corridors
- Political district and precinct targeting
- Competitor proximity campaigns
- Multi-market programs with consistent methodology
What is on the truck
10,000 NIT panels
Bright enough to read in direct sunlight, not just after dark
Up to 9′ × 21′
Over 180 square feet of screen per side, on 3-sided displays
Full HD video
Full-motion creative with scheduled content, not static images
GPS & WiFi onboard
Continuous route logging and remote content updates
Audio system
Available where an activation calls for sound
Real-time dashboard
Impressions, routes driven and dwell time as the campaign runs
Geotargeted Route Campaigns FAQ
How precise can the targeting get?
Neighborhood and corridor level. We plan by street, and the GPS log verifies which streets were actually covered.
What data do you use to plan a route?
Traffic pattern data, demographic profiles of the target geography, and the practical constraints of the road network.
Can I see the route before it runs?
Yes. Route plans are reviewed before launch, and you can see delivery against them live in the dashboard.
Can the route change mid-campaign?
Yes. Because delivery is visible in real time, an underperforming route can be adjusted while the campaign is still running.
What does geofencing add?
It defines the impression zones the GPS data is measured against, so reporting reflects your target geography rather than total miles driven.
How many impressions will a targeted route deliver?
30,000–70,000+ per truck per day in high-traffic areas. Tightly targeted routes may sit lower in that range by design — the point is relevance, not raw volume.
How fast can we launch?
Within 24–48 hours of creative approval when trucks are available, including route planning.
Can you run the same methodology in multiple markets?
Yes. Multi-market programs use consistent route planning and reporting across every city.
Ready to launch?
If trucks are available, your campaign is live in 24–48 hours. No long lead times.