Active Market · New York, NY
Mobile Billboard Truck Advertising in New York
New York is the most crowded sidewalk in America. Mobile LED works here for the opposite reason it works in Los Angeles — not because people are stuck in cars, but because eight million of them are walking past your screen at street level.
Get a New York Quote Call (323) 594-2515
30K–70K+ impressions/day per truck · GPS-verified routes · 24–48hr launch
Why mobile LED works in New York
New York inverts the usual logic of out-of-home. In most markets an LED truck reaches drivers; in Manhattan it reaches pedestrians, standing close enough to read a full sentence. Midtown crosstown traffic moves slowly enough that a truck becomes a fixed display for minutes at a time, in front of a crowd that changes constantly.
Fixed inventory in New York is the most expensive in the world, and the best of it is locked into long-term contracts. A truck gives you Times Square adjacency, SoHo, or the Financial District on the week you actually need it, without a year-long commitment or a six-figure floor.
The market also has the country’s highest concentration of press, agencies and industry decision-makers. For launches that need to be seen by the people who write about launches, physical presence in a few specific neighborhoods does work that a national digital buy does not.
Where our trucks run in New York
Times Square & the Theater District
The highest pedestrian volume in the country, and the audience most conditioned to read screens
SoHo & NoHo
Flagship retail, fashion and a dense weekend shopping crowd
Midtown & Fifth Avenue
Corporate offices, luxury retail and heavy weekday foot traffic
Financial District & Wall Street
Concentrated weekday professional audience in a compact area
Williamsburg & Downtown Brooklyn
Younger residential density and a growing retail and nightlife corridor
Javits Center & Hudson Yards
Convention traffic and the far West Side event campus
New York corridors we route
Broadway
From the Theater District south through SoHo — the island’s diagonal spine
Fifth & Sixth Avenues
The north–south pair carrying Midtown retail and office volume
42nd Street
Crosstown from the UN to the Javits Center via Times Square
West Side Highway
High-volume routing along the Hudson past Hudson Yards
Canal Street
The crosstown route feeding the Holland Tunnel and Lower Manhattan
Flatbush Avenue
Brooklyn’s main artery past Barclays Center
New York events worth owning
- New York Fashion Week (February and September)
- Javits Center conventions — NY Comic Con, auto and industry shows
- Knicks, Rangers, Yankees, Mets, Nets and Giants/Jets schedules
- Broadway openings and entertainment premieres year-round
- US Open in Flushing (late August–September)
- Tribeca Festival and the spring film calendar
- Holiday retail season, November–December
Fashion Week and the holiday retail run are the two windows where street-level presence in New York is most contested. Both concentrate the audience into specific neighborhoods on a known schedule, which is exactly what route planning is for.
Routing notes for New York
Manhattan routing is about pedestrian density, not mileage. A slow crosstown block in Midtown can outperform an hour of freeway driving in a suburban market.
- Midtown pedestrian volume is strong 8:00am–8:00pm on weekdays
- Crosstown streets move slowly all day — that slowness is the point
- SoHo and Fifth Avenue peak on weekend afternoons
- Theater District volume surges before curtain and again after 10pm
- Outer-borough routing to Brooklyn and Queens is scoped separately
What New York campaigns typically look like
Three routing patterns we build most often in this market. Each is illustrative — every campaign is planned around your own audience and dates.
Product launch
Trucks covering SoHo, Fifth Avenue and Times Square across launch week, with creative timed to an embargo lift.
Convention conquesting
Javits Center perimeter routing during show hours, including the hotel and rideshare corridors on the far West Side.
Entertainment premiere
Theater District and Midtown routing around curtain times, with evening creative aimed at post-show crowds.
What is on the truck
10,000 NIT panels
Bright enough to read in direct sunlight, not just after dark
Up to 9′ × 21′
Over 180 square feet of screen per side, on 3-sided displays
Full HD video
Full-motion creative with scheduled content, not static images
GPS & WiFi onboard
Continuous route logging and remote content updates
Audio system
Available where an activation calls for sound
Real-time dashboard
Impressions, routes driven and dwell time as the campaign runs
How a campaign comes together
1. Strategy
We map your audience against real traffic patterns and build the route and dayparts around them.
2. Creative
Bring finished assets or let our design team produce HD content optimized for LED.
3. Deploy
Trucks launch on GPS-tracked routes, typically within 24–48 hours of creative approval.
4. Report
A live dashboard plus proof-of-performance photos and video from the road.
Campaign types in New York
New York FAQ
How much does mobile billboard advertising cost in New York?
Typical New York campaigns run $1,500 to $5,000+ per day. Compared with fixed Manhattan inventory, a routed truck is a fraction of the cost for a defined window.
How many impressions does an LED truck generate in New York?
30,000–70,000+ GPS-verified impressions per day, and Manhattan routes sit at the high end because pedestrian density is the highest in the country.
Can you route through Times Square?
We route the Times Square area and the Theater District. Some Manhattan streets carry vehicle restrictions, so we confirm current requirements and plan the route accordingly before every deployment.
Do you cover Brooklyn and Queens?
Yes — Williamsburg, Downtown Brooklyn, Barclays Center and Long Island City routing can all be built into a campaign.
Can you cover Fashion Week?
Yes. Fashion Week is one of the strongest New York windows for street-level presence, and show venues and after-party corridors are both routable.
How fast can a campaign launch in New York?
Within 24–48 hours of creative approval when trucks are available.
How do you verify the route in heavy traffic?
GPS logs every route, timestamp and impression zone regardless of speed, and we supply proof-of-performance photos and video.
Ready to launch in New York?
If trucks are available, your campaign is live in 24–48 hours. No long lead times.