The challenge
As the global leader in fast food, McDonald's wanted a ground-breaking way to create memorable experiences for the tourists flooding the Las Vegas Strip corridor — an environment where every brand on earth competes for attention and static inventory costs a fortune.
Our approach
Our trucks worked the Strip corridor on repeat — [ROUTES/TIMING: e.g., Mandalay Bay to the STRAT, evening peak] — putting bright, full-color McDonald's creative into bumper-to-bumper traffic and dense pedestrian sightlines where dwell time is measured in minutes, not seconds.
The impact
[ADD REAL NUMBERS: duration, trucks, impressions, outcome]. The Strip's slow traffic and packed sidewalks turn every pass into extended exposure — exactly the physics a frequency-driven brand campaign needs.
Your brand could be next
If trucks are available, campaigns launch in 24–48 hours.